Joining fairs and trade events can help your business to reach out to your target audience and also give them an opportunity to make a sale on site. But before you can achieve that, you need to pass through the first stage – to catch the attention of target audience and check out your booth.
Experts in exhibition stand design in Dubai said that there are ways to lure people in and visit your booth. If you have an upcoming trade show that you will participate in, here some pointers that you can follow to make your booth a popular one:
- Do a pre-event promotion
Although trade shows have a ready set of audience and public, not all of them will surely go to your booth. It would be best to invite your followers over so you have an audience on your own. You will be able to help not only your booth, but the event organizers as well. Try to post an invite a few days before the actual event. This would give your target audience a lead time to make necessary changes to their schedule.
- Make your booth fun
When you booth looks like a run-of-the-mill booth, the target audience will have a hard time trying to notice your company from the rest. One way to make is stand out is to incorporate fun elements to it. Apart from an effective and stunning design, try to make your spot lively and enjoyable. You can incorporate games and interactive activities to catch the attention of your target audience.
- Take advantage of WiFi
People today are always trying to connect and socialize, and they do that through digital means. If you want to pique the interest of tech-savvy audience and prolific social media user, bring your mobile WiFi with you. You can win over the crowed and helped those who want to stay connected.
- Pick your event
There are a number of trade shows and exhibitions that you can participate in, but not all of them can help your business. Niche-based trade events offer spots for companies that are related to their industry. Even if you get the spot, the likelihood of getting a successful lead will be slim.
- Know what your competitors are doing
To stand out from your competitor, you may have to do the opposite of what they do. For instance, if your competitor’s booth is loud and out there, try to make yours more personal.
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